Economic tern English-Chinese

farm products AuA
fast-moving consumer goods (FMCG) iEUaAIuNA
fear appeals Oa/EACESsCo
features IOO
Federal Department Stores AiUoEIe
Federal Trade Code FTC) AiAO
FedEx (Federal Express) AiiY
feedback data ‘AEyY
field test marketing EOEaEO
financing EUE
fisheries OaO
fit and finish aEEOeIaU
fixed costs IE
fixed salary IE
flanker strategy aOioOAO
flanker/fighting brand OAAA
flanking and encirclement strategies aOioOeIAOAO
flat organizational structure aAAeOa
FOB origin pricing FOBuOU
focus strategy OOAO
followers EaOSs
Ford IOE
foreign middlemen uIaOaEI
forestry AOO
formalization IE/a
formulate OA
fortress/position-defence strategy AOuAYOAO
Fortune AOOO
forward integration IoCOIa
franchise systems IOiII
franchising IOiO
free call numbers AaNcAAe
free goods AaNEIA
freight-absorption pricing AaEOOENU
fringe benefits ioIu
frontal attack strategy OyAaoOAO
full costing profitability analysis EEOAuOOIo
full-service wholesalers EIbInAAuEI
functional competencies and resource allocation OAUAUAOeEO’OAa
functional efficiency OAUAE
functional organization of sales force ‘IuEUOAUeOIuEUOIe
functional organizational structure OAUIeOa
functional performance AUOAU
functional strategy OAUOAO
G
games EE
gap ia
gatekeepers AI’YOSs
general behavioral descriptors OaIaA
General Electric (GE) IOAcAo
General Foods Corporation IOAEA
general merchandise discount chains ‘oOUEIAOUUAEoe
General Motors IOAAu
geodemographics CoOoEEUIAIOO
geographic adjustments OAiOu
geographic distribution OAiO
geographical organization of sales force ‘OCoeOIuEUOIe
Gillette AIBe
global adjustments ECoOu
global elite consumer segment ECoOIuNAE
global expansion ECoAOA
global marketing control ECoOIuOOA
global markets ECoE
global niche strategy ECouaOAO
global standardization strategy ECoeOAO
global teenage segment ECoCaEUAeE
globalization ECo
global-market expansion ECoEAOA
goals UAe
going-rate/competitive parity pricing OuOAUU
goods producers uAOAOiEI
Goodyear IIOOiAOI
government agencies Obu
government buyers ObEOSs
government market ObE
government regulation ObUOA
greenhouse effect IAEOO
grey market OEE
gross domestic product (GDP) uAUEuuUO
gross margin AAu
gross national product (GNP) uAnEuuUO
gross profit AAu
gross rating points (GRPs) UoOEy
group/category product manager AaouAAi
growing markets EE
growth rate of market EOoAE
growth stage of product life cycle uAEuAOUAUAEI
growth-extension strategies OoAOAOAO
growth-market strategies for market leaders EAiOSsAEOoOAO
growth-market strategy EOEOAO
growth-market targeting strategy EOEIOAO
guarantee/warranty O/
guarantees O
Gucci AcuEAcOoAuEAAA
H
Haagen-Dazs bu’iE
hard technology OEo
Harvard Business Review boEIOAAAU
harvest EOn
harvesting pricing EOnU
harvesting strategy EOnOAO
health care OAA
health maintenance organizations (HMOs) AAuIAEueO
heavy buyer ‘oI
Heileman Brewing Company
Heinz aEIEA
helpfulness OOaO
Henkel Ss
Hertz OEAAuAuaABBI
Hewlett-Packard YAOE
hierarchy of strategy OAOAa’I
high margin/low-turnover retailers SsAuEo/IOUAEAAaEUEI
high market share global strategy SsEYiECoOAO
high-contact service system SsO’bInII
high-involvement product SsIOeuA
high-involvement purchase SsIOeAo
hight market share SsEYiOAO
Hilton IuU
Holiday Inns UEOAAY
homogeneous market IOEE
Honda Ii
household/family life cycle OIEuAOUAU
household OI
hybrid technology iIEo
I
IBM uEEIOAuA
idea generation ”OaAuEu/EuE
ideas for new products AuA”Oa/Ie
idea-screening process ”OaENyI
identification of segments EoIOE
Illinois Tool Works OAAuAESs
image pricing IIoU
imitative positioning AAI
imitative strategy AAOAO
impact evaluation OIiAAA
impersonal sources CoEEAAIA’O’
implementation and control of marketing programs OIuAAO’IOOA
implementation EE
improvements in or revisions of existing products IOOuAAAAoBOy
impulse buying aAo
impulse goods aAoA
incentives Ao
income EOEe
increased penetration strategy OoOEoIOAO
indirect costing profitability analysis aOEOAuOOIo
individual brand ooAAA
individual value oEEUO
industrial goods ; services OuAIbIn
industrial goods channels OAOIuCbA
industry attractiveness OIOyA
industry attractiveness-business position matrix OIOyA-OInOIOOo
industry dynamics uOI
industry evaluation uOAAA
industry evolution uONYa
inelastic EUnO
influencers OIiOSs
infocommunications industry AIIAO
infomercials EIOAIaa
information age AIE’u
information search AIEN
information technology AIEo
information AI
informative aOOA
ingredient EY
in-home personal interview oEEOIAI
in-house use tests AUEOAaEO
innovation ”A
innovativeness ”AO
installation EeE
in-store display eAUOE
in-store positioning eAUO
in-store promotion eAU’UIu
intangibles IBI
integrated marketing communication plan (IMC) OuIOIu’A
integration of perception OOuI
integration OuI
Intel OoIOu
intensity of market position EOIAOIE
intensity OIE
intensive distribution AUIOIu
interactions across multiple target markets aAeEaAIaOA
interactive media EAIa
interest rates AuAE
internal data sources AUEyYA’O’
internal marketing AUOIu
internal organizational structure AUeOa
international advertising uEaa
international channels uEOIuCbA
international division uEO
international marketing uEOIu
international organizational design uEeOEeA
internationalization of services bInAuE
introductory stage of product life cycle uAEuAOUAUAIAoI
inventory level a’aEA
investor relations advertising IEOIaa
issue advertising Uaaa
J
Jaquar AAOB
Jell-O A
jobbers AuEI
Johnson ; Johnson CEu
joint ventures IE
jury of executive opinion ObUAiEEOEIaOau
just noticeable difference (JND) CCEOaAiOi
just-in-time (JIT) management system EOAUAiIaI
just-in-time purchasing arrangements EEAA
K
Kao Io
Keiritsu AI
Kellogg AanE
Kentucky Fried Chicken (KFC) IAu
key account management OOIUAi
key accounts OI
key benefits EAAuOa
key environmental issue identification EOOAIEIa
key variables OaA
key/house accounts O/uI
Kmart AeIO
Kodak A’i
Komatsu EEE
Kraft U
L
laboratory tests ENeEOaEO
leapfrog strategy IUIoOAO
learning hierarchy NIaa
legal services AEbIn
legislation A
legitimate power E
level of compensation eoEA
level of technical sophistication EoA’OOIE
Levi Strauss AiIEIOAIE
Levi’s AIEECoi’oAAbOAOiEI
lexicographic model ‘EaaeAI
lifestyle EuiE
limited-service wholesalers OIBbInAAuEI
line extension uAISsAO
line filling uAISsIia
line stretching uAISsNOEi
list price U
Lloyd’s of London AOAIAIOE
localizaiton strategy OOAO
location pricing EuU
location IOA
lodging IYoa
logistical alliances oCUAAE
long-term memory AUCOa
lost customer EEAEI
Louis Vuitton AOIbCuOoAuEEAAA
low-contact service system IO’bInII
low-cost defender IEAOuI
low-cost position IEOI
low-involvement hierarchy IIOeIEaa
Lucent Technologies AENA
M
macro risks eUcIO
macroenvironment eU
macrosegmentation eUIO
mail-order retailers OEAaEUEI
maintaining market share OEYi
maintenance strategy OOAO
management overhead UAiN
mandatory adaptation COAOEEO
manufacturer brand OAOiEI/EuOAAA
manufacturers’ agents/representatives EuuEIA’uAiEI/IuEU’ui
manufacturers’ export agents (MEA) OAOiEIoU’uAi
manufacturers’ sales offices/branches EuuEIAIuEUiEA’/OOu
manufacturing process OAOiyI
manufacturing OAOiO
market aggregation strategy OuIaEOAO
market attractiveness factors EIOyAOoEO
market attractiveness EIOyA
market attractiveness/business position matrix EIOyA/OInOIOOo
market circumstances E
market demorgraphics EEEUO/IAIOO
market dimension EAE
market entry strategies EoEeOAO
market exclusion EAAa
market expansion strategy EAOAOAO
market factors EOoEO
market followers EuEaOSs
market growth rate EOoAE
market hirarchy EE
market inclusion EAEEe
market leaders EAiOSs
market measurement EaA
market opportunity analysis EuaOIo
market oriented OOEIIoA
market position factors EOIOoEO
market positioning analysis EIOIo
market potential measurements ECAaE
market research EN
market segment IOE
market segmentation EIO
market share EYi
market targeting AeENOn
market E
marketability EIOAUA
market-entry strategies EoEeOAO
marketing action plan OIuA
marketing audit OIuEoA
marketing channel OIuCbA
marketing codes of conduct OIuIa
marketing communication OIuI/’
marketing concept OIuUAi
marketing control OIuOOA
marketing decision support systems (MDSS) OIuoSsOOII
marketing environment audit OIuEoA
marketing flows and functions OIuyIIOAU
marketing function area audit OIuAUAiOoA EoA
marketing implications of OOIuAOIi
marketing information system OIuAIII
marketing institutions OIuu
marketing management OIuUAi
marketing message OIuAI
marketing mix OIueI
marketing policy OIuSsAO
marketing productivity area audit OIuEuuAAiOoAEoA
marketing program components OIuAAUEY
marketing program OIuA/
marketing relationship OIuOI
marketing research OIuN
marketing strategy OIuOAO
market-management organizational structure EUAieOa
mark-up price uA/OcUUn
Marlboro IoA
Marriott Hotel IoAAe
mass-market penetration strategy ‘oaAEEoIOAO
mass-market strategy ‘oEOAO
matrix organizational structure OOoeOa
Matsu****a EOEEIAcO
mature conformists EEiAEa’oAOSs
mature markets EEiE
mature stage of product life cycle uAEuAOUAUAEEiI
McDonald’s AoAI
McDonnell Douglas AoAE
MCIcNECEAcIAE
MDSS (Marketing-Decision Support System) EoSsOOII
measurability EaEO
measure or index aAOe
measurement criteria AAe
media audiences AIaEUOU
medical and health services OAAIAEubIn
Medico Containment Services
memory of consumers IuNOSsCOa
Mercedes-Benz AEAE-U
Mercer Management Consulting AAuAAOCUAiEIEE
merchandising IAIu
merchant middlemen uAUAOOaEI
merchant wholesalers EIOAuEI
message structure AIa
Michael Porter AoEu-IO
micro risks IUcIO
microsegmentatioin IUIO
Miller Tyding ACT, USA AAOI
minging oO
Minnesota Mining and Manufacturing Company (3M) AAaEO’ioOIOAOiE
Minolta AAAU’i
miscellaneous sources aAaA’O’
mission UO
missionary selling IAIuEIuEU
Mitsubishi Heavy Industries EyAaOO
modified rebuy OuOU
monosegment positioning OIOEI
Monsanto AIEAOEuIiEoE
moral appeals AAi/AAESsCo
morals AA
Motorola AIABA
multichannel distribution aCbAOIu
multidimensional scaling aIE
multilevel selling aIuEU
multinational coporations (MNCs) cuE
multiple test markets aaEOE
multiple-brand strategy aAAAOAO
multiple-factor index aOoEOOEy
multisegment positioning aOOIOEI
mutual trust IaAEI
N
Nabisco Biscuit AE’EEyEE
national account management EuOIUAi
national market uAUE
National Semiconductor AAuuOeIaE
natural products IiEuA
NEC EOcO
Nescaf EE
Nestl E
net sales IuEUi
network computer (NC) IoAcAEau
new business selling AOInIuEU
new buy EeAuA
new entrants AoEeOSs
new markets AE
new materials AAAI
New Prod screening model AAOABAENAI
new product lines AuAISs
new products AuA
new-product development AuA
new-product ideas AuA”Oa
Newsweek AIAOU
new-task buying EAE
new-to-the-world products EAcOAuA
niche penetration strategy Uie/uaEEoIOAO
niche-market strategy UieEOAO
Nike AIE
Nissan AaE
no-brand brand name IBAAAAAAAAuA
no-frills product IBeEIuA
noise in communication system ‘IIOAOeOo
non-financial rewards CIiOEOAo’eE
non-probability sampling CAAEeNu
non-profit organization COAueO
non-store retailing IBeAIAaEUO
number of stockouts UOIEyA
O
object-and-task method of promotion budgeting Ae-EIIn’UIuOEa
objectives and strategy area audit AeOeOAOAiOoAEoA
objectives SsIaAe
observation Ui
occupancy costs IYOOAE
occupation/position OO/OI
odd pricing Aa/OaEyU
OEM (original equipment manufacturer) OEEeOAOiEI
oeverall quality UIaOEA
off-invoice discounts AOIaAOUU
offsets OIuO
Omega AAO
on-air testing aaEO
OPEC (Organization of Petroleum Exporting Countries) AAaEEOIEaoueO
opening relationships AOI
operating supplies EuuOA
operational excellence OEUAiEA
opinion leaders OauAiOSs
opportunity cost uaE
opportunity identification uaEo
opportunity/threat matrix ua/IbOOo
order cycle time oOUAU
order processing ‘Ai
organisational level eOa’I
organizaitonal requirement planning eOeCoA
organization area audit eOAiOoAEoA
organization buying center eOEOA
organizational customer eOEI
organizational direct selling eOOIu
organizational markets eOE
organizational purchasing eOE
organzational structure eOa
outdoor enthusiasts IaOEAOSs
out-of-home media IaaaAIa
overall cost leadership EAaEAiIE
overheads EOO
overseas direct investment IaOOIE
ownership of new product AuAEuOE
P
Pacific Electric IANocAo
packaging
panel of experts Oe
parentage OO’
parties involved OA
payment terms OIoi
pay-off control OoOOA
penetration pricing EoIU
Pepsi-Cola UEAEAO
perceived customer value EIOUO
perceived quality OAOEA
perceived value OAUO
percentage of sales promotion budgeting method IuEUiUOE’UIuOEa
perceptions of consumers IuNOSsO/Aia
perceptual (product) pisitioning OuAI
perceptual map OI
perceptual organization OeO
perceptual vigilance OAIe
performance dimension Oe
performance evaluation OAAA
performance measures iIO/OaE
performance objective Ae
performance standards e
performance AU
perishability COAO
personal selling EEOIAIu
personal sources oEEAAIA’O’
personnel development EEAEO’
persuasive EbOA
pharmaceuticals industry OOO
physical (product) positioning IiAiuAI
physical descriptors IiAiaA
physical distribution EIiOIu
Pillsbury AuEEo
pioneers IEEeOSs
Pizza Hut OEI
place utility OaOA
planning and control system area audit AOeOOAIIAiOoAEoA
point of sale information IuEUaAI
point-of-purhcase (POP) promotion Ea’UIu
point-of-sales (POS) data IuEUaEyY
pontificator EOAE
popularity IOAO
population trends EEUCEA
portfolio models for resource allocation EO’AaOAAEueIAE
position intensity OIOIE
positioning I
possession utility OOOA
post-purchase dissonance AooA
post-purchase evaluation AooAAA
post-purchase/after-sale service EUobIn
potential advantages COUOAEA
potential customer COUEI
potential market COUE
potential target market COUAeE
power in distribution OIuEA
power of buyers AoOSsAUA
power of suppliers OEIAUA
predatory pricing AOaOU
pre-empting scarce resources IEOIEEO’
preferential treatment IOY’yOo
premiums iIaAo
present competitors IOOAOuOSs
presenting sales message IaIuEUAI
pre-test market research aEOCEN
price discrimination UnAcEO
price elasticity of demand eCoAUnO
price fixing UnEe
price leaders UnAiOSs
price lining UnAAAU
price promotion Un’UIu
price quotation U
price sensitivity UnAoE
price structure Una
price Un
price/earnings ration Un/EOOaE
price-off promotions U’UIu
price-setting process UyI
pricing adjustments UOu
pricing policies UnSsAO
pricing U
primary demand ueCo
primary sources UOAa/OOEyY
print media OEAIa
private/for-profit organization EO/OAuOeO
PRIZM (Potential Rating Index for Zip Markets) ‘OEObCoIu’ACAEOEy
proactive new-product development strategy oEIAuAOAO
probability sampling AAEeNu
problem formulation cIEIa
problem identificatioin EIEIa
process management yIUAi
Procter ; Gamble (P;G) aE
product line uAISs
product availability uAAEnAO
product category uAAao
product class uAAao
product decisions uAoSs
product design uAEeA
product development uA
product dimension or attributes uAIE/EoO
product evolution uANYa
product features uAIOO
product intent share uACaIoYi
product leadership uAAiAUA
product life cycle (PLC) uAEuAOUAU
product life cycle curve uAEuAOUAUCuISs
product line uAISs
product manager audit uAAiEoA
product offering OA
product organizaiton of salesforce ‘uAeOIuEUOIe
product policies uASsAO
product positioning uAI
product quality uAOEA
product scope uAI
product space uAIOA
product specifications uAan
product systems uAIaI
product type uAAaI
product usage uAOAI
product uA
product(ion)-oriented organization uA/EuuIoIeO
production Euu
product-line pricing adjustments uAISsUOu
product-management organizational structure uAUAieOa
product-market entry control uAEoEeOOA
product-related behavioral descriptors OeuAIaOAIaA
product’s market characteristics uAAEIOO
product-use testing uAEOAaEO
pro-environment
profit impact of market strategy (PIMS) EOAOAAuEoOIi
profitability analysis OAuOOIo
profitability OAuO/OAuAUA
profitable survivor strategy OAuEIAEu’aOSsOAO
project-company resource compatibility IiAOeEEO’AO
projected profit-and-loss statement OAEoOai
projective tests IOaEO
promotion decisions ‘UIuoSs
promotion mix ‘UIueI
promotion policies ‘UIuSsAO
promotion ‘UIu
promotional allowance ‘UIuOUEA
promotional effort ‘UIuAA
promotional pricing ‘UIuU
promptness EO
propector strategy IEIOAO
prospecting for customers NOOEI
psychographics AAiIAIOO
psychological cost AAiE
psychological pricing AAiU
public organization eO
public relations OI
public utilities EeE
publicity u’
pull strategy for control of distribution channels OIuCbAOOAAAEOAO
pupil dilation IAOA
purchase predisposition AoCaIo
purchasing agent E’uAi
purchasing contract EII
purchasing manager/agent EAi’uAi
purchasing power perity (PPP) AoAAUOEy
push money/spiffs Oo
push stragtegy for control of distribution channels OIuCbAOOAAIAEOAO
Q
qualifying prospects EoeCOUEIEn
quality dimensions OEAIE
quality OEA
quantity discount EyAOUU
question marks IEIaAa
questioning NIE
quotas i
R
R ; D expenditure NOAO
race and ethnic origin OOaIAna
rack jobbers OEAAuEI
radio IBISsca
rank ordering AAo
rate of adoption EAE
rate-of-return/target return pricing OAE/AeOU
rational appeals AiOESsCo
rationale uOAi
raw materials OAAI
reactive and proactive responses ‘OCEaSsAO
reactive new-product development strategy
reactor strategy ‘OIOAO
real estate Ou
rebates OU
recall tests COaaEO
receiver OEOOSs
reciprocity AuOaY
recognition of problem/need IOIEIa/eCo
recognition tests EIOaEO
recreation OeAOO
recruitment and selection OAOeNI
recycling of packaging OEOAuOA
Reebok En
reference group IOOEIa
referent power IOOE
refocus I
refunds IEi
refusal to deal UoO
regression analysis OeOIo
regulation UOA
related/concentric diversification IaO/IAaO
relational VMSs IaOE’OOIuII
relative attractiveness of declining markets EIEEAIaOIOyA
relative market potential IaOECA
relative market share IaOEYi
reliability EO
repeat purchase behavior OO’AoI
repetition OO’
repositionings OOAIuA
requirements planning eCoA
reseller OaEI
resident buyers EO
resource allocation/deployment EO’AaOA
response strategies ‘OSsAO
response to communication ‘IiO
responsive strategy ‘OIAuAOAO
responsiveness IiOO
retail coverage strategy AaEUIOAO
Retail Index AaEUOEy
retail outlets AaEUe
retail sales AaEUi
retailer co-operatives AaEUEIIEc
retailer AaEUEI
retailing trends AaEUCEA
Return on Equity (ROE) EOaOAE
Return on Investment (ROI) IEOAE
Return on Net Assets (RONA) EuOAE
reverse engineering ‘IoI
reward systems AoII
rivalry determinants OuoOoEO
rivalry OuOEO
Robert Miles ABIOAouE
Rockwell AaEIbu
Rolex AIAE
Rolls-Royce AIEAE
roster Aua
Rover ABoE
S
salary o
sales agents IuEU’uAiEI
sales analysis by customer EIIuEUOIo
sales analysis by order size oaAAIuEUOIo
sales analysis by product uAIuEUOIo
sales analysis by territory CoOoIuEUOIo
sales analysis IuEUOIo
sales forcasting IuEUOa
sales force estimates IuEUEEOAA
sales force size IuEUOIeaA
sales force IuEUOIe
sales forecasting IuEUOa
sales management IuEUUAi
sales organization IuEUeO
sales performance IuEUiIO/O
sales personnel incentives IuEUEEOAo
sales personnel IuEUEEO
sales planning IuEUA
sales potential IuEUCA
sales promotion IuEU’Uo/’UIu
sales territory IuEUOCo
sales trends IuEUCEA
sales IuEUi
sales/price reduction IuEU/UnIA
sample design NuEeA
sample size Nu’o
sampling eNu
sampling IaNuA
scale efficiency aAAE
scaled measures EAyaE
scoring models AAAAI
screening of ideas ”OaEN
sealed bidding Oe
Sears IuE
secondary sources UbAa/’IOEyY
second-but-better new-product development strategy oOSsOEIIAuAOAO
security OEO
segmentation and targeting IOOeAeNOn
segmentation criteria IOe
segmentation descriptors EIOaA
segmentation EIO
Seiko EOOeEaEcECoOoAuA’oOuEuuEI
selective demand NOnOeCo
selective distribution NOnOIu
selective exposure NOnOO’
selective perception NOnOO/Aia
selective retention NOnOAo
self-employed person AAOAoEE
self-managing teams OIOUAiIAO
self-oriented OIOIoI
selling groups IuEUIAO
selling proposition IuEUA/IaOe
selling IAIu/IuEU
service guarantees bInO
service industry bInuO
service organization bIneO
service quality bInOEA
service bIn
serviceability bInAUA
serviceability EEOAO
services channels bInCbA
servicing products bInuA
servicing the account IbIn
setting quotas Ei
shake-out stage ‘I
shared programs/facilities OIiA/Ee
share-growth strategies for followers EaOSsAEYiOoOAO
shareholder value EUO
share-maintenance YiO
Sherman Act, USA AAuuA
shopping goods IuNA
short-term memory IAUCOa
signal vehicle/carrier AAOOIa
simulated test marketing AAaEaEO
single-factor index OoEOOEy
single-line mass-merchandiser stores OAaIuAOAEoe
SKF EoaOaE
skimming and early withdrawal AOOeOcAeOAO
skimming pricing AOU
sleepwalker/contented underachievers AIOIOSs/UEYOAuaAEE
slotting allowance OAoIu
social acceptability EcaEOEUO
social class Ecaa
social objectives EcaAe
sociocultural environment EcaIA
soft goods CAIOAA
soft technology EiEo
sole ownership entry strategy AIiEuOEAoEeOAO
Sony EAa
source credibility AIA’O’AEAE
source aaAIA’O’
sources of data EyYA’O’
sources of new-product ideas AuA”OaA’O’
speciality goods IOEaA
speciality retailers OAaEUEI
speciality stores OEIe
specialization AA
spokesperson ‘uNOEE
Sprint EAOAOIO
Standard Industrial Classification (SIC) eOOAa’uAe
standardization strategy eOAO
standby positioning OAI
staple goods EOOAA
Starbucks CIE
stars ACAa
statement of job qualifications OCoEA
stock levels a’aEA
stockless purchase arrangement IB’aoEA
store brands AaEUEIAAA
straight commission compensation plan ‘OoOAe
straight rebuy OOOU
straight salary compensation plan ‘oOAe
strategic alliances OAOAAE
strategic business unit (SBU) OAOO/OInI
strategic control OAOOOA
strategic fit OAOO
strategic group OAOe
strategic inertia OAOSsO
strategic intent/objective OAOAe
strategic marketing program OAOOIuA
strategic pricing objectives OAOUAe
strategic withdrawal OAOIE
strategy constraints OAOOIiOoEO
strategy formulation and implementation OAOOAIEE
strategy implementation OAOEE
strategy reassessment OAOOOA
subculture NCIA
subfactor ‘IOoEO
substitute goods Ia’uA
substitution threat Ia’uuAAIb
success rates EAE
Sumitomo ONEIEA
Sun Microsystems INoIII
supermarkets E
supplementary media OuOaaAIa
suppliers’ bargaining power OEIAIOUUAUA
surrogate products Ia’uuA
survey e
survival pricing Eu’aU
sustainable competitive advantage EOoAOuOAEA
sweepstakes EAe
switching cost E
symbols uA
synergy IOA
T
tabulation OAi
Taco Bell EbEOO
tangibility OIO
Tantem Computers
target audience AeEUOU
target level of product quality uAOEAe
target or hurdle level AeoANEEA
target return price AeOUn
targeting strategy AeENOnOAO
targeting AeENOn
taste UI/IA
team selling IAOIuEU
technical selling EoIuEU
telecommunications industry cNuO
telemarketing cIuEU
television audience measurement cEOUOUaA
television home shopping cEOOIIi
territorial restrictions OCoIBOA
territories CoOo
territory design and deployment CoOoEeAEo
territory inventory OCo’ao
test marketing EaEO
testing new product aEOAuA
the American Association for Public Opinion Research AAuOauNa
the Council of American Survey Research Organization AAueNeOIOa
the Fishbein Model AEoAI
the Marketing Research Association OIuNa
theatre tests IOaEO
threat of new entrants AoEeOSsAIb
three order-hierarchy models EyIaaAI
Tide IO
Tiffany ‘iUAY
Time E’uOU
time frame EaoU/OCo
time pricing EaU
time utility EaOA
Timex IiAAE
title EuOE
Toshiba O
total cost UE
total quality managemnt (TQM) EAaOEAUAi
tough customer AIAEI
Toyota Motor Corporation aIi
Toys ‘R’ Us AAuOoAuIaSsAaEUEI
tracking and monitoring uUOeaO
trade mark EIe
trade promotion AO’UIu
trade selling AOIuEU
trade/functional discounts AO/OAUOUU
trade-in allowance OOEAOUEA
trading companies AOE
traditional stores ‘IEIe
training AaN
transactiional efficiency OAE
transaction cost analysis (TCA) OEOIo
transportation OEEa
trends CEA
turnkey construction contract aObAoO
turnover EEOA
two-sided presentations EIoAIAEo
tying contracts ‘oIobAII
Tylenol IA
types of adverstising aaOOAa
types of brand AAAOOAa
types of costs EOOAa
U
ultimate customers/end users iOOEI/OA
underlying dimension ueEOEO
uniform delivered pricing IOOENU
Unilever AIAu
Union Pacific Railroad AIIANoIuA
unit cost IE
unit sales IuAIuEUi
unitary price elasticity IeCoUnO
Universal Product Code (UPC) IOEIAaAe
universe NuUIa
unrelated/conglomerate diversification ‘IaO
unsought goods CECouA
UPS AIbIn
US Patent Office of the Department of Commerce AAuEIInAuO
USA Today nEOAAu
usage OAI
use tests EOAaEO
users EOAOSs
utility/price relationship OA/UnOI
V
VALS2 UOOeEuiEIaI2
value UO
value-based planning UOu’A
variability aO
variable costs EaE
variable incentive EaAo’eE
variance decomposition analysis AiOaOIo
VCR (video cassette recorder) AInu
vending sales OEUoO
vending-machine operators OEUouOEI
vendor analysis OEIOIo
vertical integration ‘O/YIoOIa
vertical marketing systems (VMS) ‘OOIuII
vision O
Volvo IOuIO
W
Wall Street Journal uOEO
Wal-Mart IOuAe
Walt Disney IEAa
want OuCo
warranty OEAO
weight OE
Wella IA
Wendy’s IAI
Whirlpool YoAO
wholesale clubs AuaAO
wholesaler-sponsored voluntary chains AuEIAoAOOAEo
wholesaling trends AuCEA
win-back program OOEI
working capital investment OUEoIEe
workload approach AEaA
World Wide Web (WWW) IoIIo
X
Xerox EAO
Y
Yamaha NAAib
young urban trend setters AeCaACEAAiOSs
Z
zero defect AaEIY
zone pricing OCoU